Business: Theory and Practice 9(3): 215-220, doi: 10.3846/1648-0627.2008.9.215-220
Some Problems of Determining Diversification Level of Enterprise Activities
expand article infoRomualdas Ginevičius, Vladislavas Petraskevicius
Open Access
Abstract

Various methods of measuring diversification of enterprise activities have been suggested. This shows that any unified approach to solving this significant theoretical and practical problem can hardly be found now. One of the main reasons for this is that the reliable analysis of diversification processes, aims and effects on various aspects of enterprise activities has not been performed yet. As shown by the present investigation, diversification criteria defining the number of areas of activities rather than the criteria describing the variation of work volumes in these areas should be taken into consideration.

 

Keywords
diversification of enterprise activities; diversification measurement