Business: Theory and Practice 15(2): 121-128, doi: 10.3846/btp.2014.12
Creation of an Innovation-Friendly Environment
expand article infoAugustinas Maceika, Olga Regina Šostak
‡ Vilniaus Gedimino technikos universitetas, Lithuania
Open Access
Abstract
The paper focuses on identifying the methods useful for improving the process of creating an innovation ­friendly environment. For this purpose, conditions for innovation activity in industry were investigated, and the expert evaluation of the selected knowledge and the assessment of the importance of skills for the successful development of innovations were car­ ried out. The work referred to the analysis of the sources of scientific information, a sociological inquiry of the personnel of industrial enterprises, correlation analysis and expert evaluation. The study has found that for building the innovation ­friendly environment, knowledge of the psychology of creativity, personnel management, formation and implementation of the innova­ tion strategy, risk management, business development and sales organization are of a particular importance. Expert assessment has showed that abilities to work in a team, be an entrepreneur, use marketing tools, generate ideas and create new products play a crucial role in innovation development. A situation in industry companies has shown the currently existing various groups of employees with a different point of view on the surveyed parameter. Managers, workers, engineers and other staff have different opinions and knowledge, and therefore a well thought­out policy is required for wider innovative activities. The directives of such a policy must be available for everyone.
Keywords
innovation; innovation­friendly environment; creativity; enterprising; personnel management.