Business: Theory and Practice 16(3): 280-289, doi: 10.3846/btp.2015.510
Impact of service quality on customer satisfaction of automated teller machine service: case study of a private commercial joint stock bank in Vietnam
expand article infoPhong Nham, Chi Phan
‡ Vietnam National University of Economics and Business, Vietnam
Open Access
Abstract
One of key challenge for Vietnamese commercial banks is how to compete in the market place with commonly undifferentiated services. The aim of this study is to investigate the impact of service quality performance on customer satisfaction on ATM service in a commercial bank in Vietnam. This study applies SERVPERF framework to analyze the data collected from a questionnaire survey and found that ASSURANCE and TANGIBLES factors significantly impact on the customer satisfaction.
Keywords
service quality; SERVPERF model; customer satisfaction; bank; ATM.